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Get Clear. Prioritise. Move Forward.
A focused 3–4 hour workshop to clarify your business goals, priority audience, offer, messaging and immediate marketing priorities.
You’ll leave the session with much clearer marketing direction. Afterwards, I’ll turn the findings into a concise Marketing Direction Summary and practical 30-Day Action Plan.
From $1,250
Why Marketing Direction Matters
Marketing can quickly become a collection of disconnected activities. You may have a website, social media, SEO, content or advertising underway, but still be unsure what is actually helping the business grow and where you should focus next.
A clear marketing direction helps you:
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Focus your time and budget on the right priorities
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Clarify who you most need to reach
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Decide what your business should lead with
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Strengthen your messaging and website direction
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Know what to work on now, and what can wait
What We’ll Work Through
1. Business Goal & Priority Audience
Clarify what the business needs to achieve and who you most need to attract.
2. Offer & Customer Journey
Identify what you should lead with, how your offers fit together and the journey you want customers to take.
3. Positioning & Messaging Direction
Clarify why customers should choose you, what you need to be known for and the key message your marketing should communicate.
4. Website & Communications Direction
Identify the key changes needed so your website and communications better support your audience, offer and business goals.
5. Marketing Priorities
Agree the marketing activities that deserve attention first and what can be deliberately parked for later.
What You’ll Receive
This isn't a workshop where you spend a few hours talking about marketing and then have to work out what to do with it yourself.
After the session, I’ll take the findings away and turn them into:
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Marketing Direction Summary - the key decisions, findings and recommendations from the workshop
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30-Day Priority Action Plan - a clear, ordered list of what to tackle first
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Website & Messaging Direction - practical recommendations for improving how your business communicates
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Clear Marketing Priorities - what deserves your attention now, what comes next and what can wait
