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The Marketing Strategy Tool Built For Australian Small Businesses.

AUTOSTRATEGY

AutoStrategy is an online marketing strategy foundations tool built specifically for small businesses - delivering the same strategic thinking larger businesses access through consulting, for under $500.

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Answer a few questions about your business, your market, and your goals. Get a complete, personalised brand and marketing strategy and a 30-day action plan to get you moving in the right direction.

What does AutoStrategy deliver?

Your marketing foundations, built by you.

Most small businesses start marketing before they have the strategic foundations in place - and end up spending money on activity that doesn't add up to anything. AutoStrategy gives you the starting point: a clear picture of where you sit, who you're selling to, and exactly where to focus first.
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Answer a set of guided questions and AutoStrategy will define:

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  • Where your brand sits in the market and what position is available to own

  • Who your best customers are and what they are actually buying from you 

  • What your messaging should say and how it should sound

  • Which marketing channels are worth your time and which to ignore

  • What to do in the next 30 days, in order, with no guesswork

 

You get a clear strategic foundation to act on yourself - or to use when you're ready to bring in external support.

How AutoStrategy Works

1

Tell Us About Your Business

Answer a guided set of questions about your business, goals, competitors, and audience. The more specific you are, the more tailored your report - built around your situation, not a generic template.

2

AutoStrategy analyses your market

AutoStrategy applies consulting-grade strategic frameworks to your inputs - analysing your market positioning, competitive landscape, and audience to identify the gaps, opportunities, and direction specific to your business.

3

Receive Your Strategy Report

Get your strategy report covering your market position, ideal client profiles, messaging direction, channel priorities, and a week-by-week 30-day action plan. Download it as a PDF or access it online anytime.

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Your foundations, ready to act on.

What does AutoStrategy cost?

The same strategic framework used in consulting with larger businesses, now available as an online strategy tool designed for small business owners, for under $500.

A$479 for 3 credits

Each credit gives you one complete AutoStrategy report.

That means you can run a report for your primary audience, a second for a different product or service, and a third for a new market or segment - three full strategy reports from one purchase

Every AutoStrategy report includes nine sections:

  1. Your market context and competitive landscape

  2. An alignment audit of your current marketing

  3. Your competitive opportunity - the position your rivals have left open

  4. What your buyers are actually purchasing (beyond the surface need)

  5. Two detailed ideal client personas

  6. A messaging toolkit with positioning statement and objection responses

  7. Brand copy across your key marketing touchpoints

  8. Channel priorities - where to focus and what to skip

  9. A week-by-week 30-day action plan

Frequently Asked Questions

What is AutoStrategy? AutoStrategy is an online marketing strategy tool built for Australian small businesses. You answer a guided set of questions about your business, competitors, and goals, and AutoStrategy delivers a complete brand and marketing strategy report in plain English, including positioning, audience clarity, messaging direction, channel priorities, and a 30-day action plan.

What does an AutoStrategy report include? Each report covers nine sections: your market context, an alignment audit of your current marketing, your competitive opportunity, what your buyers are actually purchasing, two ideal client personas, a messaging toolkit, brand copy across key touchpoints, channel priorities, and a week-by-week 30-day action plan.

Who is AutoStrategy designed for? AutoStrategy is designed for founder-led Australian businesses that are past the startup phase, spending on marketing without consistent results, and need senior strategic thinking without the cost of a full-time marketing hire or consulting engagement.

How long does AutoStrategy take? Most people complete the guided questions in 10 to 20 minutes. The more detail you include, the more tailored your report will be. Your strategy report is delivered immediately after you finish.

How is AutoStrategy different from a marketing consultant? AutoStrategy is a self-guided starting point for businesses that aren't yet ready for a full consulting engagement. It delivers the strategic foundation independently, so you can move forward with clarity right now. When you're ready for hands-on strategic support and implementation, TracElement is the natural next step.

How much does AutoStrategy cost? AutoStrategy is $479 AUD for a Starter Bundle of three credits. Each credit generates one complete strategy report. There are no subscriptions or ongoing fees.

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