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AutoStrategy marketing strategy platform for Australian small businesses

Marketing Strategy Foundations for Australian Small Businesses

AUTOSTRATEGY

AutoStrategy is an online marketing strategy foundations tool designed to help small businesses clarify their positioning, audience, messaging and marketing priorities.

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Answer a guided set of questions about your business, competitors and goals, and receive a personalised strategic foundation with a practical 30-day action plan.

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Built from more than 20 years of strategic marketing experience and delivered in around 20 minutes.

Get Clear on Who to Target, What to Say and Where to Focus

When marketing begins without clear foundations, activity can quickly become fragmented. Businesses invest in websites, social media, advertising and content without a shared direction behind them.

Most small businesses start marketing before they have the strategic foundations in place - and end up spending money on activity that doesn't add up to anything. AutoStrategy gives you the starting point: a clear picture of where you sit, who you're selling to, and exactly where to focus first.
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Answer a set of guided questions and AutoStrategy will define:

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  • Where your business sits in the market and the position available to own

  • Who your best customers are and what they are really buying from you

  • What your messaging should communicate and how your brand should sound

  • Which marketing channels deserve your time and investment

  • What to prioritise over the next 30 day

 

You receive a strategic foundation you can act on yourself, share with your team or use to brief future marketing partners.

How AutoStrategy Works

1

Tell Us About Your Business

Answer a guided set of questions about your business, audience, competitors, goals and current marketing. Most people complete this in 10 to 20 minutes.

2

AutoStrategy analyses your market

AutoStrategy reviews your inputs, website and competitor landscape to identify your positioning opportunities, audience priorities and strategic direction.

3

Receive Your Strategy Report

​Receive a personalised ten-section report covering your market, positioning, ideal audiences, messaging, channel priorities, SEO foundations and a week-by-week 30-day action plan.

Simple, One-Off Pricing

The same strategic framework used in consulting with larger businesses, now available as an AI powered, online strategy tool designed for small business owners.

A$379 for Three Strategy Credits

Each credit creates one complete AutoStrategy report.
 

Use your credits for your core business, a different product or service, a separate audience or a new market opportunity.

Every report includes:

  • Market context and competitive landscape

  • Alignment audit of your current marketing

  • Competitive opportunity and available market position

  • What your customers are actually buying

  • Two detailed ideal client personas

  • Messaging toolkit and positioning statement

  • Brand copy across key marketing touchpoints

  • Marketing channel priorities

  • SEO foundations check

  • Week-by-week 30-day action plan

Frequently Asked Questions

What is AutoStrategy? AutoStrategy is an online marketing strategy tool built for Australian small businesses. You answer a guided set of questions about your business, competitors, and goals, and AutoStrategy delivers a complete brand and marketing strategy report in plain English, including positioning, audience clarity, messaging direction, channel priorities, and a 30-day action plan.

What does an AutoStrategy report include? Each report covers nine sections: your market context, an alignment audit of your current marketing, your competitive opportunity, what your buyers are actually purchasing, two ideal client personas, a messaging toolkit, brand copy across key touchpoints, channel priorities, and a week-by-week 30-day action plan.

Who is AutoStrategy designed for? AutoStrategy is designed for founder-led Australian businesses that are past the startup phase, spending on marketing without consistent results, and need senior strategic thinking without the cost of a full-time marketing hire or consulting engagement.

How long does AutoStrategy take? Most people complete the guided questions in 10 to 20 minutes. The more detail you include, the more tailored your report will be. Your strategy report is delivered immediately after you finish.

How is AutoStrategy different from a marketing consultant? AutoStrategy is a self-guided starting point for businesses that aren't yet ready for a full consulting engagement. It delivers the strategic foundation independently, so you can move forward with clarity right now. When you're ready for hands-on strategic support and implementation, TracElement is the natural next step.

How much does AutoStrategy cost? AutoStrategy is $379 AUD for a Starter Bundle of three credits. Each credit generates one complete strategy report. There are no subscriptions or ongoing fees.

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