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The Strategy Behind Your Marketing

Strategic Marketing Consultant for Growing Australian Businesses

We help growing businesses bring clarity and focus to their marketing, so they know where to invest their time, effort and budget.

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TracElement is a Melbourne-based strategic marketing consultancy supporting Australian businesses with marketing strategy, brand positioning and fractional CMO services. From focused strategy projects to ongoing marketing leadership, we help businesses establish clear priorities and make more informed marketing decisions.

Global Agency Experience.
Now Working for You.

Before TracElement, Tracy Edgar spent over 25 years inside global and national agencies, working on brands like Sony, GSK, Bacardi, Kmart and Bayer Crop Science across Australia and the UK.

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That kind of experience teaches you something quickly: the businesses that grow aren't always the ones spending the most. They're the ones with the clearest strategy.

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TracElement was built to bring that same level of thinking to growing Australian businesses, without the agency price tag.

"Working with TracElement Marketing has taken the pressure off our business. Tracy cuts through the noise and focuses on what truly drives results. Since working together, we’ve seen increased brand awareness, have stronger website traffic, and a 47% lift in online sales.

Having someone we trust managing our marketing has been a game-changer."

Cunliffe & Waters, VIC

Stop Guessing And Start Growing.

Not sure where your marketing has the biggest gaps?

This checklist walks you through the essentials, audience clarity, website performance and brand positioning, so you know exactly where to focus next.

Marketing Strategy

Stop guessing. Build a clear roadmap for where your marketing should go next.

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We identify your strongest growth opportunities and develop a practical 6-12 month strategy aligned to your audience, positioning, channels and business goals.

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  • Define your highest-value audiences and opportunities

  • Prioritise the channels and activity

  • Build a clear, measurable roadmap for growth

 

Projects from $3,500

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Brand Positioning

Be understood, trusted, and remembered by the right people.

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We define what makes you different and put it into words your audience actually uses, so you stop blending in.

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  • A clear, defensible position in your market

  • Messaging that's consistent across every channel

  • Language your customers recognise as their own

 

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Projects from $3,500

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Fractional CMO

Senior marketing leadership, without the full-time price tag.

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Over 25 years of agency and client-side experience, applied to your business part-time, for a fraction of a full-time hire.

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  • Senior strategic oversight without a full-time salary

  • One person accountable for the whole marketing function

  • Support that scales up or down as you need it

 

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Price based on requirements & scoped after a short conversation. 

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Not sure where to focus your marketing next?

Start here.

Marketing Direction Workshop

The Marketing Direction Workshop includes a focused 1/2 day session designed to clarify your audience, offer, messaging and immediate marketing priorities, so you know what to focus on first.

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You’ll leave the session with much clearer marketing direction. Afterwards, I’ll turn the workshop findings into a concise summary and practical 30-day priority action plan, so you know exactly what to tackle next.​

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