Cunliffe & Waters

Cunliffe & Waters has been handcrafting small-batch preserves in the Yarra Valley since 1996, but their online presence hadn't kept pace with the quality of what they make. Customers landing on the website struggled to find the products they were after and move smoothly through to purchase, and social media and email weren't being used consistently to keep the brand front of mind between orders.

Social content: We took over social content planning and posting, keeping it regular and consistent. Every post ties back to what's actually happening in the business, new products, seasonal ranges and events, so followers always have a reason to stay engaged.

Email outreach: We introduced structured email outreach to keep past and current customers connected to the brand, supporting repeat purchases instead of relying solely on new traffic.

Website restructure: We rebuilt the site's navigation and product pathways so customers could find what they were looking for faster, whether browsing by product type or searching for something specific. We also simplified the path to purchase, making it easier to add items to cart and complete checkout without unnecessary friction.

Online sales increased by 47% as a direct result of this combined approach. A clearer website, a consistent social presence and regular email contact worked together to convert more visitors and bring existing customers back more often.