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DWS: Technology and consulting services

3-month engagement (Phase 1) · Website messaging refreshed · Employer brand strategy development

Client: DWS

Industry: Global IT Consultancy

Location: Melbourne, VIC

Services provided: Website messaging, brand storytelling, social media and content strategy, case study development

Engagement: Phase 1, delivered in full over three months

The Challenge

DWS needed to strengthen how its employer brand came across online, from website messaging to social media, to better support talent attraction and communicate its culture and story clearly to the right audience.

The Approach

Website messaging We sharpened the messaging across DWS's website, refining how the brand story came through and ensuring it reflected who DWS is, for both clients and prospective talent.

 

Case studies and brand storytelling We developed case studies and brand storytelling assets to help DWS communicate its culture and results more clearly, supporting their employer branding and talent attraction efforts.

 

Social media and content strategy We built and managed a social media and content strategy aligned to DWS's goals, supported by a structured content calendar and blog management to keep everything consistent and on-message. 

The Results

Phase 1 was delivered in full within the three-month timeframe, giving DWS a sharper website, a clear content and social strategy, and stronger brand storytelling to support their talent attraction goals.

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